Gone are the Days of a Free Social Media Experience – Facebook & Instagram Roll Out Paid Subscriptions!

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On Friday, Facebook and Instagram launched their first subscription service to test user enthusiasm for purchasing social media features that have historically been free. For an entire week, the rollout will be tested.

With a decline in advertising revenue, Meta is rolling out a subscription service as a pilot program to be available first in Australia and New Zealand markets. Those using the web platform can sign up for US$11.99, costing slightly more at US$14.99 if accessed via iOS or Android mobile devices.

Starting this Friday, subscribers in Australia can take advantage of the verified badge program offered by the company. This verification protects against impersonation and provides direct access to customer service for those using it. Additionally, having a verified badge gives users increased visibility on their accounts!

“With the gradual rollout of Meta Verified on Facebook and Instagram, we anticipate reaching complete accessibility within one week!” a Meta spokesperson said.

Unfortunately, some residents in Sydney experienced a roadblock when attempting to use Meta Verified on the day of its launch – it was not available for them.

Mark Zuckerberg, the CEO of Meta, declared on Facebook and Instagram that “this new feature is intended to increase trustworthiness and protection throughout our services.”

Notably, this transition allows Meta to create an additional source of income from its two billion users.

The ever-growing group of content creators, influencers and pseudo-celebrities who make money online would benefit from verification services, as experts suggest.

Businesses often need help facilitating technical and administrative issues that can lead to costly delays and lost revenue.

According to Jonathon Hutchinson, a lecturer in online communication at the University of Sydney, offering a “VIP service” could be an incredibly profitable venture for content creators.

But before its launch, everyday users appeared far from enthusiastic about transferring money to a firm that already rakes in massive profits from their data.

Ainsley Jade, a 35-year-old Sydneysider and active social media user, quipped, “I’m sure most of my friends would find it amusing.”

She recognises a trend towards more casual use of social media and an emergence away from the period when people would “share all aspects of their life” on these platforms.

People are transitioning away from this idea; however, paying for it is out of the question. Absolutely not!

Many observers have been left wondering why Facebook and Instagram would follow in the footsteps of Twitter’s verification-subscription strategy, which it attempted only weeks ago — but with less than favourable outcomes.

Hutchinson attested that Meta has often taken chances to test new models, and if they don’t perform as expected, the company abandons them. He considers this endeavour part of his strategy to persuade users to start spending on social media.

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