Jo Hurley Encourages Financial Advisors To Strongly Consider Establishing SMSFs For Younger Australians

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According to the head of growth at Class, one of the most successful SMSF and portfolio management software companies, financial advisors must grasp their potential to help young Australians attain wealth sooner.

In August, Jo Hurley stepped into the role of general manager of growth at Class. According to her, leaving behind traditional super funds and opting for a Self-Managed Super Fund could have an incredible impact on young people’s financial future if it is set up earlier in their careers.

Hurley is excited by the expanding presence of SMSFs, with a third of newly formed funds operated by investors under 45. She believes advisors have an even broader opportunity to encourage younger Australians to use it as their wealth-building tool.

The class has been a trusted name in the finance industry, assisting more than 3,500 firms to enhance their business automation and profitability. Thanks to Class’ secure lodgement feature, tax agents can be sure that their data remains safe from malicious threats. The wealth accounting and compliance software is part of HUB24’s integrated platforms for financial institutions providing cutting-edge technology and data solutions.

“The Hub24 acquisition of Class has seen a further shift of focus toward SMSFs. I’m coming into the growing role with a strong passion and experience in SMSFs, which is a strong sign that there are some great plans to ensure that SMSFs will be the core of our business moving forward,” Hurley, based in Palm Beach, Queensland, said.

Since starting her own company to its high-profile sale to Deloitte in 2015 and beyond, Hurley has proven herself as a business leader who emphasises performance through technology and automation. This aptitude earned her the title of Telstra Australian Young Business Woman of the Year.

I was working in the finance industry at the time, and there was a lot of uncertainty in the market around the Global Financial Crisis; at the time, my parents were at a critical time in their retirement planning, and the financial markets were unpredictable. I knew I could give them a better chance for when they retired.” Hurley says.

Hurley’s achievements in the SMSE Adviser awards include winning prestigious titles such as 2017 Women in Finance Woman of the Year. She is highly distinguished, holding several credentials, including FCPA, FSMSF/A and GAICD.

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