Money Meets Digital Innovation: Billionaire Funds Start-Up to Create a Digital Twin of His Farm

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After experiencing Agronomeye’s product first-hand at his Tasmanian estate, Canva co-founder Cameron Adams has decided to invest in the agritech company and add it to his portfolio of start-up investments.

Mr Cameron Adams, whose estimated net worth of $2.3 billion ranks 12th on this year’s Rich List and his wife, Lisa Miller, is passionate about restoring the natural biodiversity to their few hectares in Tasmania by reversing human intervention.

Mr Adams joined forces with SiteMinder co-founder Mike Ford, among other investors, to invest $3.5 million in Agronomeye – a company dedicated to creating digital replicas of farms. Farmers can now make the most out of their land through this modern solution by analysing risks and opportunities on an expansive basis while simultaneously increasing productivity levels!

“By immersing ourselves in the land and its unique biodiversity, my wife and I were overjoyed when we discovered Agronomeye. This amazing application melds our two passions for technology with responsible land management,” Mr Adams said.

“Technologically speaking, it was awe-inspiring. From our experience, this product would be a tremendous asset to anyone using it.

“By visualising land and water flows, you can take your land management strategies into the modern age.”

Agronomeye creates detailed 3D digital maps of individual farms that allow producers to understand their property in-depth. By combining multiple data sources and satellite images into one map, the software provides a comprehensive overview for users.

In 2015, Tim Howell and Stu Adam joined forces to form their innovative company. With a professional background in commercial airline piloting and sports journalism, respectively, they both had brilliant ideas on how crewless aerial vehicles and video/imaging technology could be used for more than just “pretty pictures”. Now that vision has become a reality.

To gain insight into what would make the farmers’ jobs easier, they invested time in getting to know the local agronomists and cotton growers. As a gesture of appreciation for their insights, they went as far as buying drinks for them at the Imperial Hotel in Trangie, NSW.

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