Porn-Themed Beer Yanked from Shelves, Media and Marketing Community in Uproar

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A brewery based in Queensland, Australia, has been compelled to withdraw its product called ‘Barely Legal IPA’ from the local market due to a social media uproar over its name and porn-inspired promotional strategies.

Blackflag Brewing, situated in Queensland, has issued an online statement expressing remorse and pulling their latest beer from the Australian market after facing significant backlash on social media.

The Barely Legal IPA produced by the brewery boasts a staggering alcohol content of 18.1% ABV and features a logo designed to mimic the visual style of the famous pornography website Porn Hub.

Initially, Blackflag Brewing had planned to debut this new beer at the Great Australasian Beer Spec-tap-ular (GABS) festival in Melbourne. However, the organisers decided to exclude the IPA from the event due to a surge of complaints in the lead-up to the festival.

Condemnation and Criticism—Controversy Exposes Deep-rooted Sexism and Disregard for Women in Alcohol Marketing

Clementine Ford, an Australian feminist writer, took to the internet to condemn the brewery for its offensive marketing tactics. 

In her post, she stated, “What an utterly fascinating and humorous name for a beer that completely fails to convey anything other than the fact that you are a group of individuals lacking decency, possessing an appalling sense of humour, and exhibiting a complete disregard for women.”

Jayne Lewis, the co-founder of Two Birds, an acclaimed Australian brewery founded by women, joined the voices calling for the festival to remove the beer. 

According to an article, “Upon searching ‘Barely Legal,’ the results predominantly revolve around young women engaged in pornography or sexual activities… These are the types of associations that deeply hurt countless women.”

Lewis further stated, “It perpetuates sexism and glorifies the sexualisation of underage individuals and young women, which we find inappropriate and certainly unsuitable for an 18.1% alcoholic beverage.”

To address the controversy, Blackflag Brewing shared an apology on their Instagram page, expressing regret for “any offence or distress caused by our recent marketing campaign.” The brewery acknowledged that its campaign aimed to be “lighthearted and captivating” but ultimately “failed to hit the mark.”

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